Dynamic pricing is a research field and business methodology concerned with the systematic adjustment of prices for goods or services in response to fluctuating market conditions, demand, and other external factors. It investigates algorithms and strategies for optimizing revenue or resource allocation by allowing prices to change in near real-time, moving beyond static pricing models to leverage data analytics and predictive modeling for dynamic price determination. This approach is significant for its potential to enhance market efficiency, manage inventory, and maximize profitability across various industries.